Saw an ad for the new Kit Kat Chunky. Won’t comment on the quality of the ad, impact etc. but writing just to make this comment: this ad brings sex back to chocolate.
The ad shows a guy and a girl sitting on a railway station bench. The guy opens a Kit Kat Chunky explaining how these “beauties” mix the cocoa and the hazelnuts (with the accompanying visuals, of course!). The girl dismisses this claim and takes the chocolate from him, and while biting it, tells him that it is the cowboys who do all the work!
I am just happy that Kit Kat is trying to appeal to its customers through such visuals. Try as we Indians may, there is a limit to which one can associate chocolate with family, festivals and kuchh meetha ho jaaye!
Chocolates seemingly have a simple connection with romance – they make wonderful gifts. But there is enough literature on chocolate’s aphrodisiac qualities starting from the Aztecs or Mayans to modern day surveys on how eating more chocolate improves sex life.
There are quite a few jokes on this as well – “Top 10 reasons why chocolate is better than sex?” One of the best and probably the most common reason in any top ten would be “you can get chocolate”. There are numerous others, and I’m sure Kit Kat is asking for its own share of innuendos with their brand Chunky!
Whatever it is about chocolate that attracts so much attention, we will probably never know; but there is one thing I must say: a good chocolate can definitely be described in one word – Orgasmic!